The goal of B2B marketing research at Hahn is to provide our clients with valuable marketing insights and actionable intelligence. Market research improves the success of your service and support offerings by providing valuable insights that will enable your organization to:

  • Identify and develop new strategies
  • Create new growth opportunities
  • Improve go-to-market approach
  • Develop effective value propositions for each segment
  • Create effective positioning and differentiation from competitors
  • Improve pricing and maximize margins
  • Mitigate business risks

Done independently or as a part of the consulting engagement, each research project is designed based on the client's specific needs. In collaboration with our clients we will lead the effort to define the opportunities, design the research type, identify the data types and resources, design the data collection forms and questionnaires, determine sample plan and size, collect the data, analyze and interpret the data, prepare the research report and recommendations, and provide clients with feedback throughout the project.

Hahn Consulting conducts customer, competitive and industry research. Our research services include:

  • Customer Needs Assessments
  • Customer Satisfaction Studies
  • Win/Loss Analysis
  • Competitive Assessments
  • Benchmarking Studies

Hahn Consulting Research

We have been pleased with the quality of Hahn Consulting’s custom research services for many years. Their research team is extremely responsive, driven to meet critical deadlines, and committed to delivering 100% client satisfaction.
Dana ShalaUnisys